On-Page SEO Helper Tool

If increasing the visibility of your brand's website is your goal, then our SEO strategy service can help you achieve it. Contact a member of our team to learn more.

What is the On-Page SEO Helper Tool?

The Vennture SEO Recommendations Tool is an easy-to-use "plugin" that can assist you in making sure you're covering all your SEO quick wins for any landing page you're working on. It can be easily found in a landing page panel view within the CMS.

This tool allows you to cover all your basics, whether SEO is your speciality or not. Below, we'll go through each tab, what items you can find there, and what they mean for you and for SEO.

Page Options

To ensure you're ticking all the boxes for showing Google care in your optimisation and usability, make sure you never leave these fields blank. Out of these fields, the title, page path, and language are particularly important for ranking as Google first sees these to know what the page is, where it belongs on the map of your website, and what language it serves.

To better understand what all the sections mean:

• Title (Meta Title): This is the actual title of the page and the optimised portion of your meta details. This should be between 50-60 characters long and introduce the page plainly. We recommend you use your target keywords for that specific page in the title and put it towards the start of the title. Don't worry about adding an Append (the brand name you see at the end of URLs such as | Venn Digital), as Vennture will add it to all your pages automatically.
• Description (Meta Description): This is a short description of what the page is about. This is no longer an SEO ranking factor, but it is very important for your CTR (Clickthrough Rate). Keep it between 130-160 characters, and there's no need to mention your brand name or keyword stuff as this has no impact on your ranking, but it will impact how your users see you.

• Page Path (URL): this is the actual "URL Slug", which is the path that comes after the domain name

• Canonical URL: In very plain language, a canonical tells search engines if this is the original URL that you want to rank or if there is another page that has the same content and maybe the other one needs to rank. As best practice, we add automatic "self-referencing canonicals" that tell Google that this URL is the original and that it points to itself as to what should rank for content on this page. In this field, you should always see the same URL as the URL you're working on.

• Language: This is a tag that tells search engines what the language of the page is; it helps Google rank you in the right countries for searches in that language or for users with browsers using that language.

Headings

Your headings are like a guide map to the page - think of it like a list of chapters at the start of a tutorial book. Users will use it to skip around and find the sections they really care about, whilst Google will use it to skim your text and get bearings on the structure of your content and what the page is trying to educate users on.

Headings also follow a hierarchy system, helping Google prioritise and quickly understand the purpose of the page. Headings will have different purposes on different pages, but there are two rules you must always be aware of:

1. Every page needs an H1! It should ideally be the title of the page. It helps Google name the page and know the topic and purpose of it. Your H1 should contain your hero keyword, as it will signal what you're trying to rank the page for, and you should be ranking it based on what the page is really about! Learn more about H1s here.
2. You should be using headings to prioritise copy and not just a "bigger text" to make your content stand out. You should be using it to name sections (as you would headings in a blog post) and to showcase priority order, so a section within a section is a lower heading:

In the Headings section, you will also notice a word count marker; this does exactly what it says: tells you how many words are on a page.

Images

This section focuses on optimising your images for size (and, ultimately, speed) and accessibility. Whilst these are not critical parts of your SEO rankings scores, Google still looks at image optimisation, and it can be treated as a basic thing you can do to tick all the boxes, even if it only pushes the dial a little bit.

Image text

What is alt text or alt tag? It's a short description (75-100 characters) describing exactly what you see in the image! This should not be an opportunity for keyword stuffing; it needs to be treated for accessibility for users who use text-to-speech.

You need to be descriptive enough to explain what is in the image. For example, if it's an image of a person typing on a computer, the alt text would be "man sitting at a desk and typing on a computer".
Read more about CMS alt tags here.

Image size