Introduction to Tech SEO

If you believe your site would benefit from stronger technical SEO foundations or would like to learn more about our content optimisation and strategies to help attract more targeted organic search visitors, get in touch with our team today.

What is Tech SEO?

Technical SEO involves optimising your website to ensure its pages are easily crawled, understood, and properly indexed by search engines, ultimately enhancing visibility and improving rankings.

What does crawling a website mean?

Just like a spider crawls a web, search engine bots crawl websites. The most well-known of these is Googlebot, which crawls sites to index pages for Google. Bots like Googlebot read the content on pages, including specialisms, meet the team pages, job pages, and media hub pages, and follow the links within them to discover more pages.

What does indexing a page mean?

To index a page means that a search engine, like Google, adds a webpage to its database after crawling it. When a page is indexed, the search engine stores information about it so that it can be displayed in search results when the user then conducts a search. 

How is technical SEO’s success measured?

We measure the success of our technical SEO efforts using clients’ health scores. A website health score measures how SEO-friendly a website is, taking into account over 150 factors, and reflects the number of URLs on the site that are free from errors.

Health scores are essential in any technical SEO strategy, as they serve as a guide for identifying areas to improve and make your site more search-engine friendly.

This latest analysis shows that Venn recruiter websites average a health score of 75%, against an average of 57% before Venn. When our Tech SEO specialists work on the continual optimisation of these sites, the score increases to 85%.