Video: How to Build a Brand with Purpose

Venn's CEO Brian caught up with Brewgooder founder Alan Mahon about ‘How to build a brand with purpose.’ Brewgooder is an inspirational brand within the craft beer space led by a powerful purpose to create positive change for its customers, employees, and partner charities. This growing business has worked hard to create a brand, mission, and product that follows through across the entire business, and at the forefront is founder Alan.

We discuss the why behind a brand and what it takes to develop a brand that people want to come back to time and time again. We’ll be exploring the key takeaways for business owners looking to build a brand and Brewgooder’s journey to becoming a B-Corp business.

Listen to the whole podcast to learn more about Alan’s story and what recruitment can learn from the craft beer industry.

Discussed in this episode:

• Brewgooder’s brand story, mission, and journey to achieving B-Corp status
• How to establish the why behind a brand
• The core elements of building a brand that connects with consumers
• How can strong branding help attract like-minded, quality employees
• What can recruitment learn from the leading craft beer brands?