Introduction to SEO

Search Engine Optimisation (SEO) is an area of digital acquisition and marketing focused on improving a website’s visibility and authority, resulting in better rankings in search engine results pages (SERPs) like Google, Bing, or Yahoo.

In short? It’s the art of ensuring your website is in the top positions of Google when someone searches for a term that relates to what your business offers or sells. This could mean that if your agency is known for a specific service or industry, you want your website right on top of search results!

Venn makes recruitment websites, and we want to ensure we’re in the top 3 positions when you search for recruitment websites or recruitment marketing. So our SEO tactics focus on ensuring our website conveys what we do well enough for Google to agree we should rank for related terms:

SEO is composed of three key branches:

1. Technical SEO ensures that your website is technically set up. From Google For Jobs to ensuring there are no URL errors or broken links and images, this branch of SEO ensures that websites can be easily crawled and indexed by search engines.
2. On-page Optimization focuses on optimising content across the website and the structure (user journey) for users and crawlers. It uses keywords, meta descriptions, formatting (such as headings), and image alt text to understand what each page is about and why users would need this information.
3. Off-page SEO involves creating well-tailored content or campaigns that other websites will want to mention and link to from their websites, thus building high-quality, relevant backlinks to your site.

To learn more about SEO for recruitment agencies, watch a recording of our Recruitment Marketing Collective webinar on SEO for recruitment.