What is Google Search Console?

Google Search Console (GSC) is a free tool provided by Google that helps you monitor your website's performance in Google Search results via organic traffic. It offers insights into how your website is indexed, crawled, and performs, and Tech SEOs often use this to better understand how a website is performing after Google updates.

Key features and benefits of Google Search Console:

• Index Coverage - helps review how many of your website's pages are indexed by Google and check if there any issues preventing indexing.  
• Crawl Errors - checks to identify and fix errors that may be preventing Google's crawlers from accessing your website's content.  
• Search Performance - see how your website is performing in search results, including the number of clicks, impressions, and average position for specific keywords. Please note this is NOT the same a keyword rankings and it will not show you what keywords you’re ranking for and targeting!
• Sitemaps - submit your website's sitemap to Google to help it understand your website's structure and content.  
• Mobile Friendliness: check if your website is mobile-friendly and identify any issues that may be affecting its performance on mobile devices.  
• HTML Improvements: get recommendations on how to improve your website's HTML code to enhance its search engine visibility.
• Security Issues: receive alerts about security issues that may be affecting your website.