Importance of Heading Hierarchy

Using headings in your content is important to establish the “main points,” their “supporting points,” and everything in between.

Users and Google read your page in similar ways, with headings helping both to skim through the text to establish what the content is about and skip to the bits that are most relevant to them.

The only difference is that Google reads your landing page through the HTML code, meaning simply making a font bigger or bolder wont make it stand out as a header. Instead, Google skims the code looking for the header and sub header tags so it can establish what the text is about quickly.

Whether you are writing a landing page, job posting or  blog post, here are few simply rules to get you heading in the right direction:

• The title of your page should be H1 - and H1’s should only be used once on a page! This should include your hero keyword.
• Don’t skip H1’s - Every landing page should have one!
• Headings should be H2 - these are the main sections of your landing page or blog post. These will often contain either a hero keyword or a supporting keyword.
• Points within your subheadings could be an H3 - If you’re going into more details, it may warrant an H3! If you only have one small paragraph to say in these points, use bolded tests, bullet points, or listicles.
• Don’t skip heading classes or use them incorrectly! - Don’t use H1 as your title, H3 as your headings, followed by H6’s as bolded text in your bullet points. Always follow the logical classes to signal to Google layers of importance, if a heading is too small or too big and you’re skipping purely for aesthetics - speak to your developers about changing font sizing in headings!