What Is Google Tag Manager?

Google Tag Manager (GTM) allows you to manage and deploy website tags without needing to modify your website's code directly or constantly publishing it into staging and live environments.

It simplifies adding tracking codes for analytics, remarketing, and other marketing tools and allows you to test and see if all tags and tools are correctly firing on your website without needing to wait for data issues in GA4 or elsewhere to realise something might be wrong.

Any website built by Venn will have GTM set up as part of your project.

Key benefits of using GTM:

• Efficiency - GTM eliminates the need for manual code changes, saving time and reducing the risk of errors.  
• Flexibility - You can easily add, edit, or remove tags without updating your website's code.  
• Centralised Management - All your tags are managed in one place, making it easier to organise and maintain.  
• Version Control - GTM allows you to create versions and revert to previous states if needed.  
• Collaboration - Multiple users can collaborate on tag management, improving efficiency and accuracy.  
• Integration with Google Tools - GTM integrates seamlessly with other Google tools like Google Analytics, Google Ads, and Google Tag Assistant.  

Common use cases for GTM:

• Analytics - Implementing Google Analytics tracking codes, event tracking, and custom dimensions.  
• Remarketing - Setting up remarketing tags for Google Ads and other platforms.  
• Conversion Tracking - Tracking conversions for sales, leads, or other desired actions.  
• A/B Testing - Implementing tags for A/B testing tools.  
• Social Media Tracking - Tracking social media interactions and conversions.