Connect with your audience and create visibility for your brand. We work with businesses to produce valuable content that engages and converts. Contact a member of our team today or read more about our Case Study services to discover how our content marketing services can help you drive tangible results.
Case studies are valuable for boosting brand recognition and reputation within your industry niche. Through detailed narratives, we illustrate the business impact your agency has had on businesses. Highlighting the challenges and solutions allows us to demonstrate the value of your services, helping to start new conversations and convert more leads. Using the Vennture Media Hub, you're able to create these using a dedicated structure to showcase your content in the best way.
To add a new case study post, within the Vennture Media Hub, navigate to the media items section in the left-hand menu, then click on the 'Add Media' button and select 'Case Study' from the drop-down menu that appears.
This opens up the next window where you can populate all the relevant fields for your case study - each of these is explained below:
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Title: The title of your case study.
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Sticky or Featured: You can tick one or both of these to have your case study displayed in certain places on your media hub webpage - learn more about these here.
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Post Date: You can use the date selector to choose a post date for your case study or type the date manually in the DD/MM/YYYY format. This data can be in the future, or you can backdate your posts if you wish.
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Image: This is the header image that appears at the top of each case study post - this should ideally be uploaded in an aspect ratio of 1920x1080 pixels.
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Author: To choose the author for your case study, click on the field, then select the relevant person or people from the drop-down list. If you want to add a new author, you can do this by clicking on the + icon next to the field, which gives you further fields to fill in to create a new author ready for you to use.
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Tags and Categories: Like the author field, you can select multiple tags and categories for your case study by selecting from the drop-down list. If you want to add new tags or categories, you can use the + icon on each of these fields.
- Read Time: Fill this in to give your user an idea of how long your case study takes to read.
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Name: Add the company name for the case study in this field.
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Logo: Upload the company logo in the case study in this field, ensuring the file is no larger than 0.5MB.
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Overview: Use this field to provide a short summary of the case study, giving users some brief information on what to expect.
- Meta Data: There are three fields for you to fill in here - meta description, meta keywords, and meta canonical. These are not required, but it is good SEO practice to have them filled in. For more guidance and information on meta tags, see our guide here.
The remaining fields in the window to be populated can vary slightly for your website depending on the design of the case study template, but they will normally contain:
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Content fields: These fields are fully equipped with a text editor, allowing you to add large amounts of your content and format in any way you would like. Multiple content fields allow you to break up your case study content with other elements on the page, keeping it interesting for the reader.
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Document upload: You can upload a document here if you would like a user to download the full case study.
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Image fields: Use these to break up large amounts of text and add supporting imagery for your case study.
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Stats fields: These are broken up into the actual stat number and the description to go with the stat.
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Video banner: Allowing you to upload a video that may support your case study.
- Testimonial fields: Author, image, and testimonial quote fields can add more proof to your case study and get direct comments from the customers that you have helped.
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