Creating a Download – Venn Digital

To view the content of this article as a video please visit: Video: Creating a download

Connect with your audience and create visibility for your brand. We work with businesses to produce valuable content that engages and converts. Contact a member of our team today or read our articles about the different download content we can support you with (Long Form Download Guide, Industry Report, and Client Offering Prospectus).

Downloads in your website's media hub allow users to access guides, reports, or larger pieces of content you have created in return for providing their email addresses and information. They are a great way of tracking who is accessing your content and how valuable it is to your users.

To add a new download, within the Vennture Media Hub, navigate to the media items section in the left-hand menu, then click on the 'Add Media' button and select 'Download' from the drop-down menu that appears.

This opens up the next window where you can populate all the relevant fields for your download - each of these is explained below:

Title: The title of your download.
Sticky or Featured: You can tick one or both of these to have your download displayed in certain places on your media hub webpage - learn more about these here.

Post Date: You can use the date selector to choose a post date for your download or type the date manually in the DD/MM/YYYY format. This date can be in the future, or you can backdate your posts if you wish.
Image: This is the header image that appears at the top of each download post - this should ideally be uploaded in the aspect ratio of 1920x1080 pixels.

Author: To choose the author for your download, click on the field, then select the relevant person or people from the drop-down list. If you want to add a new author, you can do this by clicking on the + icon next to the field, which gives you further fields to fill in to create a new author ready for you to use.
Tags and Categories: Like the author field, you can select multiple tags and categories for your download by selecting them from the drop-down list. If you want to add new tags or categories, you can use the + icon on each of these fields.

Overview: This field is used to give a short overview of the document the user can download and read in full.
Content: This is where you can add any longer content to support your download or to give more information to the user on what the document is about. Don't add all your downloaded content here, or you'll be given it away for free! This field is equipped with a full text editor, so you can style your content however you wish.
Document: Use this field to upload the document you want a user to download, making sure there are no special characters in the name of the document. This appears as a short form on the website asking users for their name and email address in return for accessing the document. The file size upload limit for any document is 10MB.
Meta Data: There are three fields for you to fill in here - meta description, meta keywords, and meta canonical. These are not required, but it is good SEO practice to have them filled in. For more guidance and information on meta tags, see our guide here.

You will need to set up the email template for the download in the CMS, and then you'll be able to see the data on who has accessed your download in the email data section of the CMS - learn more here.

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